Your Marketing Function. Delivered.
THE OUTSOURCED MARKETING FUNCTION FOR AMBITIOUS MANUFACTURERS
ABOUT US
Framework Twelve is a team of senior marketers who provide fully outsourced, fully managed marketing functions, purpose built to help manufacturers grow.​
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Ready-made, ready to run — with real industry experience.​
WHO WE WORK WITH
​​If you run a £3-15m brand in manufacturing or a related industry, aim to grow by 20% annually and need marketing to play its part - this is built for you.
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Many of our clients come to us after months (or years) of marketing frustration - typically they’ve invested time, money, and energy without seeing real impact.
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They’ve often tried agencies, junior hires, senior hires, and consultants, yet progress remains limited and marketing still feels immature compared to the rest of the business.
Whatever the cause, a different approach is needed to get the results they need.
HOW WE HELP
Marketing Function as a Service (MFaaS)
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​Our Marketing Function as a Service (MFaaS) model gives all the essentials needed for your marketing to move at the pace of the rest of your business with consistency and accountability — and contribute meaningfully to growth.
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Marketing Managers with industry experience
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Proven planning methods
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Processes refined over 10+ years
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Quality vetted specialist supplier network
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Clear reporting you can trust
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We run your entire marketing operation, so you don't have to — with all planning, management and reporting delivered for a fixed monthly fee.
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From day one, you’re assigned a senior Marketing Manager, who takes full responsibility for your marketing and results.
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We then implement our unique 90-Day Operating System, proven to deliver exceptional success for over 20 businesses.
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No fuss, just progress. ​
No guesswork, just results.
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You get all the benefits of a mature, high-performing in-house team, without the time, cost or complexity of building one yourself.
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MEET OUR FOUNDER
Framework Twelve is led by Rich Webley FCIM, a UK-based Fractional CMO and Fellow of the Chartered Institute of Marketing with 20 years of marketing experience in manufacturing & related industries.
In the past decade, he’s led more than 20 marketing teams for ambitious SMEs, including 2x Sunday Times Top 100 fastest-growing companies.
Combining his experience as a CMO with proven principles from marketing science - Rich created the Operating System that now powers the performance of the Framework Twelve team.
RESULTS
170% year-on-year increase in lead volume while reducing marketing costs by 30%.
£16m year on year sales growth, driven by 110% increase in enquiries
Securing £4.5 million in pre-orders within four hours of a product launch, without any ad spend
CURRENT CLIENTS
"Only 9 months in, we can now target growth in a far more sustainable way, which simply wasn't possible before."
CEO, SWR GROUP