Your Marketing Function. Delivered.
FRACTIONAL MARKETING LEADERSHIP FOR £2-20M UK COMPANIES WHO NEED MARKETING TO PERFORM
ABOUT
Framework Twelve is the company behind Rich Webley’s fractional marketing leadership model for SMEs.
Rich is a Chartered Marketer with twenty years’ experience, including time as Global Marketing Director for a Sunday Times Top 100 fastest-growing company.
Over the past decade he has led, fixed or rebuilt more than twenty SME marketing functions.
Through Framework Twelve, Rich and his team of proven Marketing Managers provide fractional marketing leadership for £2–20m UK companies who need marketing to start driving growth.
THE GROWTH REALITY
To grow by 20%, you need a top-10% marketing function.
Only 1 in 10 UK businesses grow at that rate. To put yourself in that group, your marketing needs to outperform 9 out of 10 competitors in your market.
Most SMEs aim for ambitious growth.
Very few have a marketing function capable of delivering it.
We help businesses close this gap.
THE PROBLEM WE SOLVE
Many leadership teams experience months (or years) of marketing frustration - despite investing time, money and energy, marketing still doesn’t deliver commercially.
They’ve often tried agencies, junior hires, senior hires, and consultants, yet progress remains limited and marketing still lags behind the rest of the business.
At this stage, doing more isn’t the answer.
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After leading or building more than 20 SME marketing functions over the past decade, Rich kept seeing the same pattern.
Good people. Plenty of activity. Weak commercial impact.
Over time it became clear why.
In most £2–20m businesses, the marketing function itself hasn’t been built to drive growth. The structure, planning, systems and accountability simply aren’t there yet.
This is the focus of our work.
Fix the function, and the results tend to follow.
HOW WE HELP
Rich works with leadership teams to build and lead marketing functions capable of delivering meaningful growth, taking full responsibility for the entire operation and its results.
As a Fractional CMO since 2021, Rich has refined a fractional leadership model that drives maximum progress for UK SMEs, without the cost or complexity of internal hires.
Each engagement combines three elements:
Senior Marketing leadership
Owning strategy, planning and performance oversight.
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An Embedded Marketing Manager
Working inside your business to execute the plan.
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The Marketing Function Operating System™
A structured methodology used to run marketing functions that deliver predictable results.
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This combination gives businesses both the senior leadership and the operational momentum needed to create real growth. And our clients never have to choose between strategic thinking and getting things done.
Flexible contract options exist to suit different levels of ambition, but the objective is always the same: a marketing function capable of growing your business.
MEET OUR FOUNDER
Framework Twelve is led by Rich Webley FCIM, a Chartered Marketer with 20 years’ experience leading SME marketing teams in manufacturing, engineering, professional services and technical industries.
A specialist in understanding marketing function effectiveness for SMEs, Rich writes, speaks and advises on this topic - supporting leaders who are committed to turning their marketing into a real driver of growth.
His latest thinking can be read here.
Combining hands-on CMO experience with principles from marketing science, Rich developed the Marketing Function Operating System™ that now underpins everything we do.
RESULTS
170% year-on-year increase in lead volume while reducing marketing costs by 30%.
£16m year on year sales growth, driven by 110% increase in enquiries
Securing £4.5 million in pre-orders within four hours of a product launch, without any ad spend
CLIENTS
"Only 9 months in, we can now target growth in a far more sustainable way, which simply wasn't possible before."
CEO, SWR GROUP